Imagewebsite für ClubDesk by reeweb AG

What is special about it

BRANDDESIGN
The basis for the brand design was already in place at Clubdesk - an existing word-picture brand in green and gray. The goal: to modernize it.

LOGORELAUNCH ICONS
The icons were also due for a makeover: We upgraded the aging minimalist design with the new colors and new layout.

CONTENT, PHOTO, FILM
ClubDesk focuses on the user and his needs. So he is also the focus of the website. Together with reeweb, we structured and placed content according to the needs of the target groups. Texts and graphics are clearly structured and guide the user through the various topics. Specially created image pictures support the information intake and clarify the benefits of ClubDesk at first glance.

TECHNICAL SEO
Findability is the be-all and end-all. On Google, Bing & Co. This is based on content relevance and modern technology. But search intentions change over time and technical development also advances. For us, SEO therefore means working in loops. Implement, analyze, optimize, analyze and optimize again. The continuous optimization process ensures technical topicality and always new impulses. That's how we stay searchable, visible, findable!

DIGITAL, WEBSITE, CONTAO
The most important two questions when it comes to CMS: What does the user need? And: What does the target company want to achieve? This leads to the most important question: How do you reconcile both?

The user guidance of a website results from the answer. Only with a well thought-out user guidance through relevant and useful content to appropriate calls-to-action does the user feel understood and in good hands. And that promotes trust and conversions.

We achieved the necessary complexity in the page structure of the ClubDesk website with four domains, in some cases in three languages, with Contao as the CMS in a targeted, clear and bundled way in one system.

Extensions used

-

Show all case studies