Fullservice: Website, Webshop, CD und Newsletter für Morath
What is special about it
A BRAND GROWS WITH ITS DEMANDS
Morath transforms itself from a regional craftsman's business to a top international supplier
Morath is one of K&D's longest-standing customers. The cooperation started as a well-positioned regional craftsman's business. Since then, the company has grown. This change has also been followed by the brand and communication. Today, Morath is a technology leader and offers solutions for drilling and anchoring technology. From its locations in Germany and New Zealand, Morath develops, sells and rents construction machinery and tools for mining, tunneling and road construction.
LOGO CORPORATE DESIGN
At the beginning there was a redesign of the trademark and a renewal of the corporate design. In the course of the company's development, the brand was further adapted to reflect the changed structure.
WEBDESIGN NEWSLETTER PRINT 360°
K&D provides comprehensive support for Morath, from a small data sheet to a spacious trade fair stand. Digital communication takes place via website and e-mail newsletter. At morath.eu, technical customer service is extended to the Internet in a contemporary manner. In addition to a wide range of information, customers can find downloads such as data sheets, sketches and much more.
On the occasion of the company's 50th anniversary, a small campaign was created that combines the Black Forest origin with Morath's innovative construction machines. Many details typical for the region and a pinch of dialect are combined with today's international orientation of the company.
The exhibition stands at the Bauma in Munich, which takes place every three years, follow a changing concept. This is developed by K&D and implemented in cooperation with Messebau and Morath.
In collaboration with Foto & Design, spectacular photographs and meaningful documentary films of the trade fairs were created, which masterfully communicate Morath's values and attitude characteristics.
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