Corporate Design, Website und Newsletter für Gross AG

What is special about it

CORPORATE DESIGN, LOGO RELAUNCH
Gross, with its two locations in Brugg in Aargau and Wallisellen near Zurich, is a renowned service provider for the development, planning, realization and marketing of real estate. In addition to residential and commercial real estate, the main focus is on clinics, laboratories and public buildings.

The location in Wallisellen has existed since 2012, and the company's expansion was the trigger for the realignment of communications.

BRUGG
Before the renewal, the logo featured the name of the town of Brugg. With the expansion towards Zurich, this has been dropped. As a reminder of the brand's tradition and origins, the O in the new lettering stylizes the shape of a bridge. Brugg is Swiss German for bridge. The town's coat of arms also shows the medieval Aare bridge.

CORPORATE PUBLISHING, MAGAZINE, NEWSLETTER
Following the much-acclaimed relaunch of the trademark and corporate design, the biannual magazine "Gross Info" is the focus of the company's promotional activities. The magazine has a cross-media structure. In addition to the classic printed version, it is also available in parallel as an online magazine. Links and QR codes refer from the print version to the extended offer on the Internet. Here, additional images, webcams and videos supplement the information. The magazine is also sent out as an e-mail newsletter. For Gross, we take on the editing of the magazine, including research, text conception and photography. This shows how important good content is. Analysis of the newsletter shows an average open rate of around 55% in some cases over 60%. This is more than double the industry norm.

WEBSITE, FULLSERVICE
Both the online magazine info.gross-ag.ch and the website gross-ag.ch are adapted for display on computers, tablet computers and smartphones. We provide holistic support for Gross' brand communication.

REBRAND, AWARD, BRAND IDENTITY
Providence / Rhode Island, September 15, 2014 - The effective overhaul of the brand identity of Brugger Gross Generalunternehmung AG was honored by the jurors of the 2014 REBRAND 100® Global Awards. The winning work ranks with communications solutions for brands such as American Airlines, Hyatt Hotels and ABB.

The Swiss company's corporate design is now the seventh work for K&D to receive recognition from the prestigious award. The team of designers, web developers and photographers can once again underline its expertise in the field of brand communication.

Extensions used

Notification Center
Individuelle Module von K&D für Funktionserweiterung

Creator

Kommunikation & Design Gröber GmbH & Co. KG
Untere Haspelstraße 29
79761 Waldshut-Tiengen
Germany
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Industry

Construction
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Created on

09.01.2023

Website

https://www.gross-ag.ch