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What you can and cannot do with the TYPOlight logo
by Leo Feyer
Recently there have been some misunderstandings about what can and cannot be done with the TYPOlight logo. In this article I therefore explain by means of different examples what you are allowed to do with the logo and what you must not use it for.
You are allowed to use the logo to present, test, review or promote TYPOlight as a product. However, you are not allowed to use it for your own TYPOlight related products and services, because it would give the false impression that they were part of the official TYPOlight project.
You are never allowed to modify the logo in terms of color or graphics. There are four different versions of the logo, two in orange and two in grey, each with the logotype below or on the right hand side of the symbol. In addition, there is the official partner and community logo. You must not create further variations or modify an existing version in terms of color or graphics. Of course, resizing the logo is permitted.
Powered by TYPOlight
If you have created a website with TYPOlight and want to point out which content management system you are using, you are allowed to apply the logo to your site. You are presenting TYPOlight as a product in this case and by adding the "powered by TYPOlight" link you are also supporting the project.
TYPOlight is being reviewed in a blog
In this case you are also allowed to use the logo, because you are testing and reviewing TYPOlight as a product. It does not matter whether the article is published in a personal blog or a professional journal or whether it is positive or negative, as long as it includes a link or reference to the project.
Agencies offer their clients TYPOlight
Of course, you are allowed to use the logo in this case, because TYPOlight is being presented as a product. A lot of agencies promote the content management systems and eCommerce applications they are using to built websites for their clients and include the logos for this purpose.
A custom TYPOlight extension is released
In this case you have to distinguish between the presentation of TYPOlight itself and the custom extension. You are allowed to use to logo to present TYPOlight as a product, meaning the platform your custom extension is built upon. However, you must never use the logo for your own extensions, because it would give the false impression that they were part of the official TYPOlight project.
A TYPOlight related webservice is established
Also in this case, you are only allowed to use the logo to present TYPOlight as the product the service relates to. You must not use the logo for the webservice itself (e.g. as forum logo), because it would give the false impression that it was an official service of the TYPOlight project.
A good example to understand the concept is a comparison with Coca Cola. You can use the name to write about, to promote or to sell the drink, but of course you are not allowed to create your own soft drink and name it Coca Cola. The same goes for most of the other names, logotypes and logos, including the TYPOlight logo.
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